Steal the spotlight with striking watch and jewelry displays – 3 dos and don’ts
There are many advantages to great display design. With great displays, the audience will be more prone to buying your watches or jewelry even if they didn’t plan to do so prior to entering the store.
But what makes watch or jewelry displays great?
Different factors play a role in both visual and practical matters. For instance, a beautiful display with fixed and bolted elements will not work in the long run because elements and products are either difficult or entirely impossible to replace. Some of the downsides could be:
- Fixed elements act like hurdles when you try to put products back
- You have less freedom to rearrange products and avoid gaps or crowding
- To change a message to fit a new campaign, you must change the entire display
Scroll down to read more
But what makes watch or jewelry displays great?
Different factors play a role in both visual and practical matters. For instance, a beautiful display with fixed and bolted elements will not work in the long run because elements and products are either difficult or entirely impossible to replace. Some of the downsides could be:
- Fixed elements act like hurdles when you try to put products back
- You have less freedom to rearrange products and avoid gaps or crowding
- To change a message to fit a new campaign, you must change the entire display
Scroll down to read more
Have a visual merchandising guideline and a display that supports and allows you to work with it
To ensure that all elements go well together, all merchandising should follow your visual guidelines. This allows staff to adjust displays and elements to fit a section in the store or a specific campaign – without worrying about coherence. When every piece of merchandising fits your brand DNA, you can combine them in any way without the risk of losing brand recognition.
When designing your displays, think about the different potential setups they will be used in. You can make modular and flexible displays that enable you to expand them or make them smaller according to their placement. This comes in handy if they will be used in different locations like on shelves, countertops, in showcases, cabinets and windows.
Developing one solution to correspond with your merchandising guideline will help the displays to fit various locations globally for one stringent in-store experience.
Play it too safe
Some standard functionalities should always be incorporated into the display. Other than that, don’t be afraid to stand out and customize everything to fit your specific products and brand. You’re up against thousands of other marketing impressions every day – sometimes in the same store. If your displays win their surroundings, then you will captivate your customers’ attention.
Think: “Eye Exploration”. Different height levels, colors and setups. Be true to your brand story and visual identity and incorporate different display elements to intrigue the customer. Campaign images, talkers and backboards are great ways to tell a story about your brand or a specific collection. They’re all a part of creating a unique customer experience as well.
Book an inspirational meeting
Click the button and fill out the form
Make it easy to sell from your displays
Interchangeable elements enable you to update displays when new campaigns are rolled out. If elements like talkers and campaign photos are fixed, they will be difficult to replace upon new arrivals, when taglines change or other elements are added.
If the backboards are easy to remove and not bolted onto the display, it will make product positioning much easier for the visual merchandising staff. That way, they can easily put emphasis on a certain product, create balance or play with proportions to capture the customers’ attention.
In addition, display elements that are easy to move around ensure easy display maintenance.
Design a display that will look crowded or empty
We know that you will experience weeks, or even months, where one or more items will be out of stock. An empty display never sells well. To present the products in the best way possible, a display should always look stocked and neat.
You can accomplish this by using smart solutions that allow for easy rearranging of items. This will help you avoid huge gaps between the products that are still in stock. With a scalable display design, you can push the products closer together or farther apart to fill the gaps visually. Even the smallest distance can make a big difference and can also help you avoid displays that look too crowded.
Think about all the other surroundings in the store
To enhance brand reception and -recognition, your displays should stay true to your visual brand identity. The same goes for all the other touchpoints and the customers’ interaction with your brand, including showcases and product packaging. In fact, all your marketing activities should align and be consistent with your visual identity.
Adding POS material, showcases, product packaging and displays to the marketing plan is a great way to ensure that your marketing activities align.
Coherence is key when it comes to creating a unique brand experience throughout all touchpoints.
Forget about your online presence
An omnichannel experience enhances brand recognition and engraves your brand in the customers’ minds. Just like one stringent solution to ensure the same in-store experience globally, the experience across all your channels and markets should be seamless and true to your brand.
Don’t underestimate the effect of aligning your online marketing activities with your in-store marketing – and the other way around, of course.
Coherence is key.
Unique retail displays – customized to your exact brand and story
We’d be happy to help you transform your displays or come up with new solutions for your stores.
We’re specialized and luxury packaging and POS material for the watch and jewelry industry. We allow for big dreams and creative ideas, and we know how to make effective product displays. Always in close collaboration with our clients.
Let’s brainstorm together and talk about your options.
Book an inspirational meeting
Fill out the form, and we’ll find a time that suits you.